Small business owners are always looking for new ways to attract more customers. Here are six strategies that will help them get started.
Ask for referrals
One of the best ways to attract new customers is by asking for referrals. However, if you’re not actively soliciting these types of referrals, you might be waiting a long time to get them. This is why it’s important that you take charge of your referral marketing efforts. For instance, if a customer has made a purchase from your e-commerce site, send an email to ask for a referral. Then, your B2B salespeople should ask for referrals as they follow up with the buyers.
Participating in networking events and organizations that are relevant to your industry can generate good old-fashioned referrals. Instead of focusing on what’s in it for you, think about how you can help others. This will allow you to build relationships that will lead to new clients.
Offer discounts and incentives for new customers
An introductory offer, such as a two-week course for $100 at your karate studio, can attract potential customers by giving them a low-risk way to try your services or products. After tracking the number of people who redeem the special offer, you can then target them with a marketing message that will encourage them to continue buying.
Talk to old customers
Old customers who have not been in touch with you in a while can be re-introduced. After going through your contact list regularly, try to reach out to those who have not made a purchase in six months or more by offering a special offer. They’ll be excited that you remembered them, and you may win them back.
Improve your website
Today, most B2B buyers and consumers rely on search engines to find new businesses. Having a well-designed and updated website is very important to ensure that it will attract new customers. If you don’t have the necessary skills to maintain and improve your website, you should consider hiring a website design company or an SEO expert.
Utilize your online reviews
If you’re still not getting enough online reviews, consider developing a strategy that involves incorporating them into your business. Posting signs in your location and linking to your website will encourage potential customers to check out your business on review sites such as Google. Social proof is also powerful, and it can help new customers decide to try your services.