Your company’s efforts should go beyond just the holiday season. To create a culture of giving, you must establish a strategic initiative embedded within your company’s core. Giving can become a vital part of your company’s culture, and it can help boost employee engagement and improve brand awareness.
Make a Commitment
A corporate social responsibility (CSR) initiative is a way for companies to establish their goals and actions regarding giving. This initiative describes how your company will improve the environment and society through its charitable activities. Putting your company’s values and purpose into words can help boost employee morale and improve brand awareness.
According to the Harvard Business Review, the main goal of CSR is to align the company’s environmental and social impact with its values and purpose.
Involve Employees
One of the most effective ways to establish a culture of giving is through employee-led initiatives. These groups can help employees voice their concerns and ideas about the company’s goals and culture.
Contribution Matching
One of the best ways to improve employee morale is by implementing a matching program, allowing your company to match employee donations. This program shows your company’s commitment to helping those in need. Your company’s spirit of giving will become contagious, encouraging your employees to give even more.
Do More Than Donate Money
Extending your giving beyond the internal efforts of your company can boost your company’s value and connect with the public. A study by Cone Communications revealed that over 60% of Americans hope businesses will lead the way in addressing environmental and social issues.
Consumers are looking for businesses that exhibit the qualities they expect to see in a sustainable future. Using your company’s policies and procedures, you can show them how you’re committed to addressing these issues.
When your company participates in discussions about social issues which affect the community, it can help boost consumer loyalty. You can show your customers how you’re committed and aligned with their values through social media, thought leadership, and charitable donations.
Contribute To Your Community
When employees volunteer or donate their time, they show that they care about the causes they believe in. Instead of following a top-down approach when it comes to community impact, consider incorporating employees into the planning process.
There are many ways to establish a culture of giving within your company, small or large. These tips will help you start doing so and make giving more effective and impactful. These suggestions should also be incorporated into your company’s initiatives. Doing so will allow you to make a significant impact on the world and your employees.